Below are some of the logos and brands we have created over the last few years for some of our clients. Now… a logo does not make a brand – this is a common mis-conception. We have laid out some basics to branding in the section below “Branding 101 – Basics on how to brand your company” . If you want to have a chat about Branding and building yours – contact us below:
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“Basics on how to brand your company”
‘A smaller, more relevant, engaged audience is more valuable than a larger, less engaged one’ Mike Stelzner.
Hello & welcome to: Branding 101 – Basics on how to brand your company.
The first object within your brand a customer or potential customer will see is your logo, and if it isn’t, they need to be seeing this. Business success is in part thanks to brand recognition. A classic example of this would be if you had a bottle full of black carbonated liquid, would you know what it is without the signature bottle or label? Repeat business is ensured if the customer knows how to contact you and it helps if they know your name.
Successful entrepreneurs know that good branding is a vital factor in determining our success, but with so much advice and so many statistics on the topic, it’s not easy to figure out what’s actually important.
Branding is the way that we communicate with consumers, differentiate from our competitors, and create a name for ourselves in a world full of startups and great ideas. A brand is much more than the company’s logo or the product or service being offered. A brand is your company in the present, future, and perceptions to the public. Essentially, branding is about communication.
Startups and small businesses communicate through their names, logos, and messaging. It’s becoming increasingly important to have a strong brand (There are over 30,000,000 small businesses on Facebook alone), a recognisable name, and a logo that rises above the rest. This is one reason why so many companies regularly rebrand their businesses.
First impressions are incredibly important to develop loyalty; 48% of consumers report that they are more likely to become loyal to a brand during the first purchase or experience.
It only takes consumers 10 seconds to form a first impression of a brand’s logo, but it takes 5-7 impressions for consumers to recognise the logo.
Just like anything else, branding is a huge investment in your company, both financially and in equity. Entrepreneurs can be more informed when making key decisions that will affect the perception of their brand. Understanding consumers’ preferences with colours or even with their use of social channels can help entrepreneurs focus more on the channels with which their audience interacts.
Get in Touch for a Free Brand Consultation or evaluation of your business!